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With over 7.9 million retailers developing into the online space. Building a strong brand image is essential in today's competitive digital landscape as it helps establish a consistent identity across multiple platforms, establishes authority, and creates a connection with the audience.
A strong brand can also increase revenue by as much as 33% and customers are more likely to purchase products from familiar brands.
The importance of a strong brand identity should not be underestimated and can be achieved through consistency, congruence, and commitment.
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4 Marketing Strategies for 2023
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While general keyword research can and does drive results, marketers sometimes ignore optimizing content for local searches.
A local search is when someone puts in terms such as “organic cakes near me” or “where to buy healthy cakes in NewYork.
” Including keywords that target local searches in online content helps capture the attention of relevant audiences.
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Research shows that 70% of consumers who start searching for solutions and businesses online do so with local intent. They’re looking for products and services that will relieve their pain points.
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